Privacy Policy

End User Privacy Policy and Cookie Policy

Welcome to our Privacy Policy. This explains what we do with the personal information that you give us.

If you have not already done so, please read our Terms and Conditions before reading this Privacy Policy.

References to 'we' in this policy relate to and to Big Wheel Turning Ltd, the company through which website services are offered. Big Wheel Turning Ltd trading as BetAlchemist contact details are towards the bottom of this page.

In general, we use the personal information that we collect from you to allow you to use the services offered by our website including Paid-For Content (

This Privacy Policy applies only to our Service and not to any other company, individual, organisation or website that you may reach via a link from our website, except for those companies we mention below. If at any time you have a question about anything contained in this Privacy Policy or a general query on privacy, please contact us


Your use of our Service signifies your consent to us collecting and using personal information about you in accordance with this Privacy Policy. Should we choose to change our Privacy Policy for any reason; the changes will be posted here, so that you are always kept informed of how we collect and use your personal information, and when we may disclose it.

Registration Information

Although certain areas of our website are made available to all visitors, before you can use the main service, you will need to register your details with us in accordance with the registration details. If you have not already done so, please register your details. Should you not register your details, you will not be allowed to use the subscription fee based Bet Alchemist service. We reserve the right to ask for your date of birth to verify your age. Please note we will not collect the personal information of any individual who tells us he or she is under the age of 18.

How we collect information from you

In order to process your account for the Service and in order to reconcile our accounts, Click Bank or such other payment partner as we may use from time to time may provide us with information detailing the credits and/or debits made to your credit/debit card. All banking details are stored by Clickbank in the US who are our preferred payments partner. They are a huge company and better capable of securing your sensitive banking and personal details. To use the Bet Alchemist service we really only need your Firstname, Lastname & Email Address. Any communication between our membership software and Clickbank is handled by Clickbank's Instant Notification Service (INS). You can read more on Clickbank's INS service here along with the encryption methods used.


Cookies are small files of information which are stored on your computer. Web sites you visit ask your computer to store this information and retrieve the information from your computer so that they can keep track of things like other web sites you visit or how you navigate our website or other files which provide you with the Site. For more information about what cookies are and how they work, visit

On revisiting our website or in using the files, our computer server will recognise the cookie and give us information about your use of the Site. Most browsers accept cookies automatically, but usually you can alter the settings of your browser to prevent automatic acceptance. If you choose not to receive cookies, you may still use the Site but you may find that the Site may not function properly or is slower than when you allow a cookie to be installed on your machine.

How we look after your information

We make sure that all the information we hold on you is as safe as possible. In addition, we have strict security procedures covering the storage and disclosure of your information in order to prevent unauthorised access and to comply with the Irish Data Protection Act 1998. This means that sometimes we may ask you for proof of identity before disclosing any personal information to you.

What we do with your information

We use your information to process orders you make from our Site. We may contact you from time to time to let you know about our services which may include sending you newsletters and news on events that you may be interested in. You can elect not to receive such marketing material at any time by writing to

Newsletter Sponsorships

We engage others to serve newsletter advertisements and perform related services across the web and in mobile applications. You can learn more about interest-based ads, or opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting

Opting Out of Targeted Advertising, Sharing, and Sales

We process personal information to understand and improve your experience with our Services and to serve you targeted advertisements. Some of these activities may be considered "sales" or "sharing" of your personal information or "targeted advertising" under certain privacy laws. To opt out of preference-based advertising, use the form linked below. Note, this will not stop you from seeing sponsorships or advertisements in our newsletters, but those ads will be selected randomly rather than based on your known preferences.

Bet Alchemist Refund Policy

You are protected by a 'no quibble' refund policy. Try BetAlchemist for 30 days and if we fail to make a profit or you just don’t like the service, email us and we’ll Refund your subscription... no questions asked. Please contact us at or use our Contact Us form

Do we share your information with other people?

Apart from entities that are involved in helping us to run our Site, we never give your information to any third parties. The entity that helps us run our site is Clickbank who provides credit card payment processing services to us. is our emailing service which we use to email you with racing related news, Tips, Members Emails etc.

In order to buy material from our site you will have to comply with the terms of our payment partner, Clickbank, and will need to review and agree to Clickbanks' Terms and Conditions when you do so (Clickbank's Terms and Conditions are available at the point of sale during the checkout process and must be agreed to before purchase). We and Clickbank will share information with each other only to the extent necessary for the purposes of processing payments you make for materials from our Site and to enable us to retrieve payments from Clickbank.

54 Solutions Ltd designed our website on the wordpress platform and holds and maintains the email databases in which data about our users is contained. Both 54 Solutions Ltd and will only use data you provide to the extent necessary to enable us to operate the Site.

​We reserve the right to access and disclose individually identifiable information

(i) to comply with applicable laws and government requests.​

(ii) to be able to operate our systems properly or

(iii) to protect ourselves or our users.

How to contact us

If you ever want to change any information you have provided to us please contact us at or use our Contact Us form

Address: Grangecuff, Cuffesgrange, County Kilkenny, Ireland

Company Registration number: B474338 (Big Wheel Turning Ltd)